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Cognex Strengthens Market Leadership in Industrial Barcode Reading with Two New AI-Powered Products

DataMan 290 and 390 barcode readers, backed by industry-leading customer support, deliver unmatched reliability and ease of use

Natick, MA, USA January 14, 2025 - Cognex Corporation (NASDAQ: CGNX), the leader in industrial machine vision, today announced the launch of the DataMan® 290 and 390 barcode readers. Thanks to innovative AI technology, these readers deliver reliable decoding performance across a broad range of manufacturing applications. In addition, by making setup and deployment easy and intuitive, Cognex has given more users than ever the power to streamline barcode scanning processes and increase operational efficiency. 

“The DataMan 290 outperformed other competitive solutions we tested, successfully reading codes that others couldn’t,” said Peter Laurinčík, CEO, MTS - Modern Technology Systems. “This reliability, plus an intuitive design, will transform our barcode reading operations, allowing us to increase productivity and throughput. The comprehensive support offered by Cognex, from setup and training to deployment and runtime, ensures smooth performance every step of the way.” 

The DataMan 290 and 390 provide a full set of features to let users get started quickly and efficiently handle a wide range of applications: 

  • Advanced AI capabilities enable users to reliably read codes with a single click, simplifying setup and maintenance while reducing downtime, even for non-technical users.
  • Effortless handling of varied code types and symbologies, including damaged or low-quality codes, and high read rates even in low-visibility environments thanks to an integrated all-in-one light.
  • A user-friendly web interface with guided setup allows even non-technical users to go from unboxing to scanning in mere minutes.  

Beyond advanced technology, DataMan 290 and 390 barcode readers are backed by Cognex Customer Success, industry-leading support that works the way you want, from self-service resources to a global network of experts. The best technology and tailored guidance enable users to easily plan, deploy, and expand their vision project. 

The DataMan 290 solves most barcode reading applications out of the box, while the DataMan 390 delivers higher resolution for the most complex applications, offering a complete range of solutions to meet code scanning requirements. These readers, along with Cognex Customer Success, reflect the company’s commitment to deliver best-in-class customer experience, while driving innovation in industrial barcode reading. For more information, visit cognex.com/dataman-290 or call 1-855-4-COGNEX.

About Cognex Corporation

For over 40 years, Cognex has been making advanced machine vision easy, paving the way for manufacturing and distribution companies to get faster, smarter, and more efficient through automation.

Innovative technology in our vision sensors and systems solves critical manufacturing and distribution challenges, providing unparalleled performance for industries from automotive to consumer electronics to packaged goods.

Cognex makes these tools more capable and easier to deploy thanks to a longstanding focus on AI, helping factories and warehouses improve quality and maximize efficiency without needing highly technical expertise.

We are headquartered near Boston, USA, with locations in over 30 countries and more than 30,000 customers worldwide. Learn more at cognex.com.

Media Contact

Liz Bradley

Head of Communications

Cognex Corporation

IR Contact

Greer Aviv

Head of Investor Relations

Cognex Corporation